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Archives for October 2016

Dr. Lisa Weighs in on CDC’s New SIDS Report

October 27, 2016 by Will Armstrong Filed Under: Baby & Kids, Health & Wellness, In the News

Recently, Dr. Lisa Masterson appeared on CNN International to address a recent study regarding SIDS and infants and parents sharing a room for the first 6 months.

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There are an estimated 3,500 deaths from SIDS and other sleep-related deaths in the United States each year, according to the Centers for Disease Control and Prevention. Forty-four percent of these are caused by sudden infant death, with 25% accidental strangulation or suffocation and the rest unknown.

SIDS is defined as deaths that occur during a baby’s first year of life, but they most commonly occur between the age of one month to four months, and 90% of SIDS cases happen before a baby is 6 months old — hence the timings for the ruling.
Sudden infant death syndrome is a parents worst fear, Says Dr. Lisa Masterson.  The bedding a baby uses will be different than the bedding used by adults so a separate bed is key.  It is also important to keep the baby on their back at a slight incline.  
For at least the first six months of their lives, infants should be sleeping in the same room as their parents, but not the same bed, according to a new report from the American Academy of Pediatrics.

Dr. Lisa also added, ” There is no exact ideology as to why this happens but keeping the baby in the same room, in a separate bed and on their back at a slight angle free from pillows, soft blankets and stuffed animals will greatly decrease the risk of SIDS.”

The academy recommends children sleep on separate surfaces within the same room, such as a crib, but never on a soft surface, armchair or couch. Optimally, infants should sleep in the same room as parents up to age 1, the organization said.  The aim is to reduce the risk of sudden infant death syndrome, known as SIDS, and other forms of infant death that can occur when a baby is sleeping, such as suffocation. These types of death among infants are collectively known as sleep-related infant deaths, or sudden unexpected infant deaths.

 

Health In Heels with Dr. Lisa: Garrett Anderson of Spruce0132

October 21, 2016 by Will Armstrong Filed Under: Interviews, Uncategorized

Hope you like chocolate, because that ‘s what we are talking about with Dr. Lisa Masterson’s guest Garrett Anderson from Spruce0132 and Whaddyaluv Chocolate.

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Whaddyaluv: Spruce0132’s experiential artisan chocolate brand set for US entry.

Family start up Spruce0132 is to introduce a chocolate brand to boutique channels across the US made entirely fromEcuadorian Sacha Gold Cocoa.

The company was created by Garrett Anderson, brother-in-law of George Loquvam, founder of Coco clone variety SachaGold.

The high-end Whaddyaluv brand uses Coco from Loquvam’s Cimarron Coco Estates and is enclosed in hand folded packaging.

Spruce0132 began as a pop up Christmas store in California called Blitzen’s, but is now concentrated on chocolate and will today (September 22) open it’s own chocolate store in Los Angeles.

It has also opened discussions with retailers to stock though what do you love brand across the US.

‘Not a lot of people are going to beans too’

“Everybody is doing been to bar, but not a whole lot of people are growing the beans too,” said Anderson

The company will also produce a private label product for one retailer but Anderson said, “our intention is to build our own brand”.

Hand-folded packages and personalized messages

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The company’s new store has a large chalkboard allowing visitors to write messages detailing what they love about life.

Anderson said the idea came after he left the chalkboard at Laurel Canyon Love Street Festival and was blown away with the response.

Spruce0132 will supply mini chalkboard displays to third-party retailers to create an experiential in-store feature, allowing customers to write what they love about their lives.

“it’s a different retail experience’” said Anderson. “If you go to Whole Foods or Target there were so many brands out there-I don’t know how people choose.”

“Our brand is a 3 x 3 square and the paper that wraps around the bar is hand-folded,” which differentiates it from other brands on shelf, he claimed.

 

Sweet Success w/ Garrett Anderson

Available on iTunes:

Sweet Success, the podcast for and about small business entrepreneurs hosted by chocolatier and small business owner, Garrett Anderson, and radio host and author, Lara Scott. Join us each episode as we document the process of starting and running a small business using Garrett’s Spruce0132 as a real-time case study so others can learn and become inspired to do the same.

Spruce 132 will start by targeting artisan shops, wine stores and gift shops for the Whaddyaluv brand which retails for $4.95, for a 25 g bar.

Anderson said the company was looking for distribution in “ any similar store that has a bigger story other than plain retail, something that’s talking to the community”.

He added that the company would like to explore larger retail such as Whole Foods or Trader Joe’s in the long term.

“Someone at Target was interested, but we’re not looking at the channel yet, but we will someday as they expand in a natural and ethical direction,” said Anderson

The company has been talking to boutique store supposed to close in the US to family members living in Washington and Portland.

“It’s definitely a family affair and it’s dedicated to where we all are,” said Anderson.

Single estate: packaging communications

The brand is not currently communicate that it is a single say chocolate sourced from the family farm, but Anderson said he hope to introduce this messaging as the brand of olives

He said what do you love would have a nice social story to tell at Cimarron to go Estates trains it’s farmers in good agricultural practices, which is helped and quadruple their income.

I want people at the farm to write a note to be inside the packs about they do to tie it back to the farm, said Anderson.

Himalayan salt bar with Coco nibs

The Whaddyaluv brand is produced in commercial kitchen in LA by Anderson and just one other helper.

The company’s main product is it’s 75% pink Himalayan salt bar with Coco nibs, but it also producing a 75% bar with Cayenne pepper.

Anderson formulated the products and self in the company uses mold created by people at the farm in Ecuador.

A national brand and NPD plans

He was looking to Brand extension such as chocolate bar for the US selection with pop rocks inclusion.

It has also created whole cocoa beans from Cimarron Coco Estates covered in chocolate which are around the size of M&Ms but it is working on perfecting the packaging before commercialization.

Anderson said that by 2020 he hopes what do you love will be a national brand and will set continue selling a story rather than simply telling a chocolate product.

The company hopes to partner with Pachamama Alliance, a charity supporting indigenous people in the Amazon, to donate part of it’s proceeds.

 

Visit Garrett on Spruce0132 Facebook:

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Health In Heels with Dr. Lisa: Joy Donnell of Vanichi Magazine

October 4, 2016 by Will Armstrong Filed Under: Beauty & Fashion, Interviews

Anyone who knows Dr. Lisa Masterson knows that she LOVES all things fashion!  That’s why she was so excited to sit down with the radiant Editor-in-Chief of Vanichi Magazine, Joy Donnell to talk Fashion Week, new trends, emerging artists and more.amethyst_orchid-vnch-logo-wp-retina

Joy Donnell by Juhn Kwon.

Joy Donnell by Juhn Kwon.

Joy Donnell is a brand builder, sustainable luxury advocate, humanitarian and entrepreneur driven by purpose. Her vision is to create media that inspires and nourishes creativity. Donnell also scours the globe for unique, handcrafted couture pieces from emerging designers of diverse backgrounds to help democratize the luxury markets.

Her PR expertise touches all of her work as she brings that insight to  content strategy, content creation and luxury fashion and luxury lifestyle branding. When she isn’t behind the camera creating fashion editorials and fashion films as a producer or director, she steps in front of the camera as a model and sustainable luxury advocate. Donnell is currently COO for Parajin Media Corp and Editor-in-Chief of its flagship fashion lifestyle publication,Vanichi Magazine. She also serves as an Advisor for The Geekie Awards,Creative Visions Foundation and Charles and Company luxury tea.

As an international speaker, Donnell loves to share her knowledge about branding, multiplatform content and public image. Alongside Nzinga Blake, Joy Donnell recently guest lectured at UCLA’s School of Film, Television and Digital Media on that very subject matter. Her ebook, Pitch Perfect, is a quick guide on establishing brand and PR best practices for the motivated entrepreneur. The book has sold widely around the world.

She also speaks about the role diversity plays in securing true sustainable luxury.

Joy Donnell is currently curating rising luxury brands from emerging economies to feature in her work with Vanichi Magazine. You can also find her sharing these discoveries on Huffington Post.

Follow Joy on Twitter

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Thanks for checking in on Health in Heels!

 

 

Dr. Lisa speaks to Inside Edition about the Zika Virus

October 1, 2016 by Dr. Lisa Masterson Filed Under: In the News

Inside Edition

The Today show’s Savannah Guthrie is pregnant with her second child but with the happy announcement came a difficult decision: She will not fly to Rio for this summer’s Olympic games over Zika virus concerns.

Read: Baby Born With Zika-Related Birth Defects in New Jersey Hospital

The mosquito-born Zika virus has been blamed for microcephaly, which causes babies to be born with an abnormally small head, plus other severe birth defects.

Guthrie was scheduled to report the opening ceremonies with Matt Lauer. Many say she is making the right decision to stay home.

Dr. Lisa Masterson of The Doctors told Inside Edition: “If I was Savannah, I would make the same decision. It is extremely wise to take yourself out of harm’s way.”

Many athletes are also not risking their health for the Rio games.

High profile American cyclist Tejay van Garderen announced that he won’t go the Olympics because his wife is pregnant.

Golden State Warriors superstar Steph Curry also pulled out of the games, citing “several factors including recent ankle and knee injuries.” He did not, however, mention Zika.

Basketball great LeBron James is undecided, reportedly due to Zika concerns.

U.S. soccer star Hope Solo says she’ll begrudgingly go but has fears.

“I am very worried about my health,” she said. “No athlete should be put in this position to decide between your Olympic dreams and your health.”

Dr. Masterson said: “The athletes that are going to Rio should take precautions that the CDC has outlined and that is bringing mosquito repellant, wear protective clothing and make sure they sleep in air conditioned areas — that is very important.”

Dr. Lisa appears on Good Morning America

October 1, 2016 by Dr. Lisa Masterson Filed Under: In the News

Apps Offer Birth Control to Girls as Young as 14

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Sling Shot Bra/Water Balloon Challenge!

October 1, 2016 by Dr. Lisa Masterson Filed Under: Health & Wellness

As you all know, October is Breast Cancer Awareness Month, a month dedicated to education and raising funds to fight this terrible disease! This year, over 246,000 women are expected to be diagnosed with new cases of invasive breast cancer in the U.S. Fortunately, there are many ways to help, I chose to start a fundraising page on the National Breast Cancer Foundation’s website. It would mean so much to me if you could take a moment to contribute. I’ll leave a link in the comments.Donate on Dr. Lisa Masterson's NBCF Fundraising Page

I also wanted to come up with a fun activity to remind us that when it comes to progress, we still have a long way to go.

I’d like to present the Sling Shot Bra/Water Balloon Challenge! All you have to do is fill a water balloon and launch it with a homemade slingshot you’ve made with one of your very own bras. Film a video of your launch and post it to social media with the Hashtag #SlingShotBraChallenge, before you “let her go”, nominate someone to create a sling shot of their own, and let’s grow this message!

So here’s my Sling Shot Bra contraption, and I’m ready to launch my balloon! But before I do, I’d like to nominate Garcelle Beauvais and Peta Wilson.

I want to remind you all the importance of early detection. If you want to learn more, go to NationalBreastCancer.org

Thanks for watching! And let’s Shoot for the STARS!

This is Dr. Lisa Masterson reminding you to be well and be fabulous!

Donate on Dr. Lisa Masterson's NBCF Fundraising Page

LINK: https://fundraise.nbcf.org/fundraise?fcid=716517

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